At a press conference held today in the InterContinental hotel the face of Mercedes-Benz Prague Fashion Weekend 2013 was introduced. After last year’s campaign featuring Simona Krainová, the torch is now passed on to the Slovak top model Viera Schottertová. The Mercedes-Benz Prague Fashion Weekend project has grown bigger with more than 35 Czech designers and 7 fashion brands confirming their participation. The accompanying programme includes Fashion Showroom, exhibitions, and competitions seeking to support young fashion designers as well as fashion photographers to name just a few highlights.